The living room remains the place for advertisers and programmers to engage and educate. Digital television now offers control over when consumers watch, and how they access, their content in this environment.
A growing percentage of media consumption is happening in short bursts on small screens. People are using these screens for entertainment purposes, or to mine databases, while on the go.
Advertisers are experimenting with leveraging their existing web infrastructure to move meaningful moments from the big screen to customers on smaller screens.
