Subchannel Report

Subchannel Report provides insight to the broadcast television and MVPD (cable, telco, and satellite) industries. All reports are accurate as underlying data is updated automatically as our database changes, however, temporarily the report title may not match newly updated reports. Subchannel Report is published daily to our 24,500 subscribers.

Hearst Television Mainly Located In Comcast (Merged With TWC) Markets

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MVPD Methodology- Across Platforms built up from the FCCC COALS a database of 5,000+ MVPD (multichannel video programming distributor) systems using the Census database, and equations, to match counties and partial counties to determine MVPD households passed. MVPD ownership data was compare to the National Broadband database, Cable Advertising Bureau, FCC, as well as Copyright Office to name a few. Over 490 MVPD websites were researched in order to independently match companies to areas served from FCC COALS data. Publicly reported subscriber numbers, from the 490+ MVPD websites (330+ cable companies and 150+ overbuilders), were used to estimate household and subscriber figures matched to the majority of MVPDs. Equations were developed to distribute subscriber numbers from cable ownership totals to partial and full counties. All MVPD household, and subscriber, numbers are estimates although many are weighted for rural and city density. Across Platforms results are estimates only.

Hearst Subchannels Still Concentrated Mainly Around ME-TV

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Hearst Television – Jordan Wertlieb – Jordan Wertlieb was appointed President of Hearst Television in December 2012. He moved to the company’s New York City headquarters as Executive Vice President in January 2011 after serving since 2005 as President and General Manager of WBAL-TV, Hearst Television’s NBC affiliate serving Baltimore, Maryland. He has management oversight responsibility for a portion of the 29 Hearst TV stations around the country, and works with Hearst Television CEO David Barrett on various corporate matters.
Unduplicated Households- The households in the market are counted once even if the network is broadcast on TV stations reaching different sections of large markets or the TV station has multiple channels broadcasting in a market.

Hearst Has Deep Bench Of Overbuilders Distributing Its Content

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Downtown Devil- October 21, 2014 -

Former Hearst Television vice president of news discusses ethics at the Cronkite School- In a fast-paced world that demands immediacy, maintaining and developing a standard of journalism ethics is becoming increasingly difficult. However it is still a crucial aspect of the field, as Fred Young, former senior vice president of news, Hearst-Argyle Television, discussed at the Walter Cronkite School’s latest Must See Monday event. For more information.


Overbuilder - Companies (independent telco and municipalities) that build additional systems over existing cable systems in order to provide a competitive service in a market. Across Platforms tracks over 150 overbuilders in over 150 full counties, over 1,000 partial counties, in over 165 TV markets. Ownership transfers recorded at time of announcement before FCC approval.

Sinclair Has 79 TV Stations In Hearst Television Markets

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TV Technology 8/20/2014 – Nine U.S. TV Stations Swapped for $537 Million-Hearst will acquire Media General’s NBC affiliate, WVTM-TV, in the Birmingham, Ala., market and LIN’s ABC affiliate in Savannah, WJCL-TV.

- See more at:–million/271979#sthash.qUdVxb8G.dpuf


Group Overlap- When two broadcast ownership groups are compared to determine the TV market overlap of one group or the other. All channels, and subchannels, are counted for total duplicated households since competition is measured across total channels. Typically for editorial reasons educational, religious, LPTV-no cable, and other groups may be hidden from results.

Democrat Senate Opposition Brings In $26 Million Last Week

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The Hill- October 16, 2014 - Ebola is front and center in voters’ minds — and that means politicians are zeroing in on it as well.
Reps. Bruce Braley (D-Iowa) and Cory Gardner (R-Colo.) were back in D.C. to attend hearings on Ebola, a rare break from the campaign trail. And Republican Senate candidates are focusing increasingly on a push to ban travel to Ebola-stricken countries — a call echoed by new legislation House Republicans plan to introduce as soon as Congress is back after the elections. For more information.

Spending by markets and groups is reported for total spending in the market. To filter by actual TV spending view Interactive Charts and select “Filter”.

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