Subchannel Report

Reports on the growth of the broadcast television industry by reporting on the channels, subchannels, ownership groups, and broadcast networks. All reports are accurate as historical reports are updated automatically as our database changes. Published daily to 22,000 people in the broadcast industry.

Journal Markets Rack Up Over $13 Billion Annually in Wal Mart Sales

Posted by | Subchannel Report


It is impossible to ignore the impact of Wal-Mart. With yearly average sales of $2,752 per household in Journal Communications’ TV markets the grocery and general merchandise retailer must be an important daily conversation inside the Milwaukee group.

Footnotes:
Average Location Sales: Units are sorted by zip code and matched to markets. Location data is licensed from a third party. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by restaurant brands.

Journal Communications and Sinclair Household Counts Almost A Dead Heat

Posted by | Subchannel Report


In Journal’s biggest markets (like Nashville, Omaha, Las Vegas, and Milwaukee) Sinclair is Journal’s biggest shadow. Across all stations Journal Communications is eking out a one million household advantage over its Baltimore-based competitor.

Footnotes:
Group Overlap:— When two broadcast ownership groups are compared to determine the TV market overlap of one group or the other. All channels, and subchannels, are counted for total duplicated households since competition is measured across total channels. Typically for editorial reasons educational, religious, LPTV-no cable, and other groups may be hidden from results.